Peugeot

Welcome to the new mobility.

MU is a proposal of Peugeot for solving urban mobility problems. We create this animation video in collaboration with I´Move that explains in a simple way this innovating car rental concept: adapt your vehicle to each situation.

Simple drawings.

This video follows the advices of the book “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures”, by Dan Roam, that recommends using simple sketches that helps understanding complex concepts.

Improving your driving habits for less CO2 emissions.

Juan, the main character of this video, gives you some advices for consuming less fuel.

Smart sharing.

You can get more info about sustenible mobility in Peugeot's Motion & Emotion website.

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